This article presents the results of a comprehensive empirical evaluation of 11,369 job advertisements in eleven German newspapers and periodicals. The authors' goal was to find examples of open and implicit gender discrimination. Where they could not detect any such examples, they analysed the way in which the advertisements addressed men and women alike. Given the grammar of the German language, it can be difficult to achieve non-discriminatory language, but there are a number of solutions to this problem. This paper shows how they are applied to job advertisements.